What is Waxology?

The Waxology Difference

At Waxology, we believe that confidence is for everyone - and it starts with feeling great in your own skin.

We’re proud to be Grand Rapids’ most loved waxing and beauty studio, known for delivering gold-standard, confidence-boosting services to every body. With four welcoming locations across West Michigan, our mission is simple: to empower you to look and feel your absolute best, no matter who you are.

How It All Began

Waxology was founded in 2012 by Betsy, who simply wanted a place to get waxed - and realized that there wasn’t one. At the time, there were no waxing-only studios in West Michigan. So, she created one.

More than a decade later, Waxology has grown into a trusted name with four locations across the region, all focused on helping people feel confident in their own skin. What started as one woman’s search for a solution has become a community built on care, skill, and inclusion.

More Than Waxing

Your skin and hair are uniquely yours, and your waxing experience should be too. That’s why we specialize in custom hair removal treatments, using a variety of techniques to suit every skin type, texture, and preference.

Whether you're booking a Brazilian wax, a brow shaping, or a custom facial, our expert team tailors every service to your unique skin and needs - using techniques like hard wax, soft wax, sugaring, and advanced skincare treatments to ensure the best results for you.

A Place Where Everyone Belongs

At Waxology, inclusivity is at the heart of everything we do. Our clients come from all walks of life, and we celebrate that. Whether it’s your first time walking through our doors or you're a long-time regular, you’ll be welcomed with warmth, respect, and genuine care.

We proudly serve all genders and all bodies with the same level of expertise, professionalism, and compassion. No judgment - just great service and a safe, affirming space to feel your best.

Rooted in West Michigan, Powered by Community

We’re more than a waxing studio - we’re a part of the fabric of West Michigan. Our community is what drives us. We’re grateful for every single person who trusts us with their self-care journey.

We show up for our clients with empathy. We show up for our neighbors with love. We show up for you - just as you are.

Looking Ahead: Whats Next at Waxology

We’ve been working hard behind the scenes on new services and offerings designed to elevate your experience even more. From expanding treatment options to refining our techniques, our goal is always to bring you the best of beauty and self-care in a way that makes you feel unapologetically confident.

We can't wait to share what’s coming next. Stay tuned - and thank you for being part of the Waxology family.

Ready to treat yourself? Book your next appointment or stop by one of our four West Michigan locations. Your skin (and your confidence) will thank you.